The Brandbuilder Perspective
Ideas, insights and perspectives from leading voices on brand, leadership and reputation as a strategic asset.
How Ordinary Citizens Shape the World’s Perception of their Nations
Nation branding doesn’t start in parliament or press rooms. It starts in living rooms, classrooms, markets, and mobile phones.
Read the article
High Value Ideas – the power of thinking different
When Apple launched their legendary "Think Different" campaign, they didn’t just promote a product—they showcased a mindset that has defined the company’s…
Five Ways You Might be Sabotaging Your Business
How is your offer unique? Why are you the best person to deliver this? What do you bring that your client won't…