The Brandbuilder Perspective
Ideas, insights and perspectives from leading voices on brand, leadership and reputation as a strategic asset.
How Ordinary Citizens Shape the World’s Perception of their Nations
Nation branding doesn’t start in parliament or press rooms. It starts in living rooms, classrooms, markets, and mobile phones.
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How Ordinary Citizens Shape the World’s Perception of their Nations
Nation branding doesn’t start in parliament or press rooms. It starts in living rooms, classrooms, markets, and mobile phones.
Story-Driven Success: How Smart Leaders Use Stories to Lead, Sell & Grow
The idea of using storytelling as one of the tools in your business toolkit may seem odd to you - we’ve seen…
How Would You Go About Building Brand Zimbabwe?
https://www.youtube.com/watch?v=9Neroy26_8E In this excerpt our brand strategist, Thembe Khumalo shares her ideas on what it takes to build a nation brand. You…
Developing Communication Campaigns that cut Across Borders in Africa
Taking a culturally sensitive approach isn't just advantageous—it's essential for building authentic connections and achieving meaningful impact.
African Leaders Can Do Better – some ideas for implementation
A visionary leader can inspire and unite a nation. By defining a clear, inspiring vision, African leaders can set the course for…
What we Learnt From Being Fired by Two Clients in One Year
"Was it something I said, or didn’t say…? Something I did, or didn’t do...? Those are the first questions we have learnt…