The Brandbuilder Perspective
Ideas, insights and perspectives from leading voices on brand, leadership and reputation as a strategic asset.
How Ordinary Citizens Shape the World’s Perception of their Nations
Nation branding doesn’t start in parliament or press rooms. It starts in living rooms, classrooms, markets, and mobile phones.
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Story-Driven Success: How Smart Leaders Use Stories to Lead, Sell & Grow
The idea of using storytelling as one of the tools in your business toolkit may seem odd to you - we’ve seen…
The Challenge Of Remaining Relevant In The World Of Work
To truly remain relevant, you’ll need to be courageous enough to start working on a mindset that is open to discomfort, willing…
High Value Ideas – the power of thinking different
When Apple launched their legendary "Think Different" campaign, they didn’t just promote a product—they showcased a mindset that has defined the company’s…
How Brand Strategy Can Empower Nonprofits
Over the past seven years, we've loved working with nonprofits across various critical impact areas; from human rights and gender equality to…
How Public Institutions Can Advance A Country’s Global Image
Nation branding is about much more than promoting tourist attractions or cultural assets; it’s about the holistic management of a country's image…
How Would You Go About Building Brand Zimbabwe?
https://www.youtube.com/watch?v=9Neroy26_8E In this excerpt our brand strategist, Thembe Khumalo shares her ideas on what it takes to build a nation brand. You…
Developing Communication Campaigns that cut Across Borders in Africa
Taking a culturally sensitive approach isn't just advantageous—it's essential for building authentic connections and achieving meaningful impact.
African Leaders Can Do Better – some ideas for implementation
A visionary leader can inspire and unite a nation. By defining a clear, inspiring vision, African leaders can set the course for…
Five Ways You Might be Sabotaging Your Business
How is your offer unique? Why are you the best person to deliver this? What do you bring that your client won't…