Nation branding doesn’t start in parliament or press rooms. It starts in living rooms, classrooms, markets, and mobile phones.
Category Archives: Brand Storytelling
26
Feb
Feb
The idea of using storytelling as one of the tools in your business toolkit may seem odd to you – we’ve seen how religious and political movements have long used the art and power of stories, legends and myths to persuade large numbers of people to support them and their causes. But business…? You may […]
15
Jul
Jul
Taking a culturally sensitive approach isn’t just advantageous—it’s essential for building authentic connections and achieving meaningful impact.
30
Jun
Jun
A visionary leader can inspire and unite a nation. By defining a clear, inspiring vision, African leaders can set the course for their communities and mobilize support.
“Was it something I said, or didn’t say…? Something I did, or didn’t do…? Those are the first questions we have learnt to ask when things go wrong between us and a client, or even within the team or with suppliers.