The idea of using storytelling as one of the tools in your business toolkit may seem odd to you – we’ve seen how religious and political movements have long used the art and power of stories, legends and myths to persuade large numbers of people to support them and their causes. But business…? You may […]
26
Oct
Oct
To truly remain relevant, you’ll need to be courageous enough to start working on a mindset that is open to discomfort, willing to be challenged, and ready to let go of old ways of thinking.
10
Sep
Sep
When Apple launched their legendary “Think Different” campaign, they didn’t just promote a product—they showcased a mindset that has defined the company’s success for decades. This campaign, with its bold celebration of creativity and innovation, exemplifies the power of innovative thinking and how being willing to step outside the box can result in high-value ideas. […]
02
Aug
Aug
Nation branding is about much more than promoting tourist attractions or cultural assets; it’s about the holistic management of a country’s image on the global stage.
15
Jul
Jul
Taking a culturally sensitive approach isn’t just advantageous—it’s essential for building authentic connections and achieving meaningful impact.
30
Jun
Jun
A visionary leader can inspire and unite a nation. By defining a clear, inspiring vision, African leaders can set the course for their communities and mobilize support.
13
May
May
How is your offer unique? Why are you the best person to deliver this? What do you bring that your client won’t get from anywhere else? What complimentary things have clients said about your work in the past?
11
Apr
Apr
The weight of expectation, the pressure to perform, and the fear of failure can be daunting.
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