When Apple launched their legendary “Think Different” campaign, they didn’t just promote a product—they showcased a mindset that has defined the company’s success for decades. This campaign, with its bold celebration of creativity and innovation, exemplifies the power of innovative thinking and how being willing to step outside the box can result in high-value ideas. […]
Nation branding is about much more than promoting tourist attractions or cultural assets; it’s about the holistic management of a country’s image on the global stage.
Taking a culturally sensitive approach isn’t just advantageous—it’s essential for building authentic connections and achieving meaningful impact.
A visionary leader can inspire and unite a nation. By defining a clear, inspiring vision, African leaders can set the course for their communities and mobilize support.
How is your offer unique? Why are you the best person to deliver this? What do you bring that your client won’t get from anywhere else? What complimentary things have clients said about your work in the past?
The weight of expectation, the pressure to perform, and the fear of failure can be daunting.
“Was it something I said, or didn’t say…? Something I did, or didn’t do…? Those are the first questions we have learnt to ask when things go wrong between us and a client, or even within the team or with suppliers.
