Strategy

We help our clients develop relevant, clear, and evidence-based brand and communication strategies that drive impactful change.

Our extensive experience includes conducting consultations with a broad spectrum of stakeholders—from high-level roundtable policy discussions to community engagements with local people, businesses, and organisations. This ensures that branding and communication initiatives are deeply rooted in the real needs and perspectives of those they aim to serve, leading to the greatest possible impact.

We support our clients in articulating their priorities through communication strategies that not only engage stakeholders but also provide clear and inspiring guidance on brand positioning, communication goals, and actionable steps. Our strategies are designed to resonate with target audiences, foster meaningful connections, and ultimately, achieve organisational objectives.

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Storytelling

Whether it is a public diplomacy initiative, or a fundraising campaign, we excel in crafting and executing narratives that drive sustainable change.

Our expertise spans the design, delivery, and evaluation of awareness-raising initiatives that resonate with diverse audiences across Africa and beyond. Whether addressing complex public policy challenges like climate change or enhancing the visibility of critical initiatives, our bold, innovative solutions are tailored to deliver measurable results.

We bring together the comprehensive capabilities of a full-service communications agency—including digital marketing, video and audio—with our deep sector knowledge and policy expertise. This unique combination enables us to offer an integrated service that few can match. Whether you are an international organisation, a government department, a commercial  enterprise, or  a non-profit, we are here to help you communicate your story effectively and build lasting relationships with your stakeholders.

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Capacity Building

Our capacity-building services are designed to empower your team with the skills and knowledge they need to execute your brand and communication strategies effectively.

Our training services include the development of essential tools such as brand identity manuals, communication protocols, and policy guidelines. With a strong track record across various sectors—including schools, NGOs, and commercial businesses—we equip our clients with the knowledge and resources needed to maintain consistency and clarity in their brand messaging.

Whether you need to establish new brand guidelines or refine existing ones, our capacity-building programs ensure your team is fully equipped to implement and sustain your brand identity effectively. 

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ready to flourish?

The FLOURISH collective our membership community for early stage women entrepreneurs. We provide them with coaching, tools and support they need to grow their businesses, build their brands, and live their best lives! 

building brands from the inside out

We adopt an inside-out approach that supports courageous leaders who operate in the private, public and not-for-profit sectors. Our proprietary brand strategy development framework enables us to deliver bespoke solutions to every client we serve.

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Latest News

Our team members regularly share their thoughts, observations and advice from the world of branding, business and development. 

Our blog
Story-Driven Success: How Smart Leaders Use Stories to Lead, Sell & Grow

The idea of using storytelling as one of the tools in your business toolkit may [...]

26
Feb
The Challenge Of Remaining Relevant In The World Of Work

To truly remain relevant, you’ll need to be courageous enough to start working on a [...]

26
Oct
High Value Ideas – the power of thinking different

When Apple launched their legendary “Think Different” campaign, they didn’t just promote a product—they showcased [...]

10
Sep
How Brand Strategy Can Empower Nonprofits

26
Aug
How Public Institutions Can Advance A Country’s Global Image

Nation branding is about much more than promoting tourist attractions or cultural assets; it’s about [...]

02
Aug
How Would You Go About Building Brand Zimbabwe?

18
Jul
Developing Communication Campaigns that cut Across Borders in  Africa

Taking a culturally sensitive approach isn't just advantageous—it's essential for building authentic connections and achieving [...]

15
Jul
African Leaders Can Do Better – some ideas for implementation

A visionary leader can inspire and unite a nation. By defining a clear, inspiring vision, [...]

30
Jun