High Value Ideas – the power of thinking different

When Apple launched their legendary “Think Different” campaign, they didn’t just promote a product—they showcased [...]

How Brand Strategy Can Empower Nonprofits

How Public Institutions Can Advance A Country’s Global Image

Nation branding is about much more than promoting tourist attractions or cultural assets; it’s about [...]

Developing Communication Campaigns that cut Across Borders in  Africa

Taking a culturally sensitive approach isn't just advantageous—it's essential for building authentic connections and achieving [...]

African Leaders Can Do Better – some ideas for implementation

A visionary leader can inspire and unite a nation. By defining a clear, inspiring vision, [...]

Five Ways You Might be Sabotaging Your Business

How is your offer unique?  Why are you the best person to deliver this? What [...]

So You Got Yourself a Seat at the Table – Now What?

The weight of expectation, the pressure to perform, and the fear of failure can be [...]