Communications Strategies in Africa
Here at BrandBuilder, we have developed a range of services designed to give African businesses and non-profits the tools they need for successful communication strategies.
Brand & CommunicationStrategy
Building a brand isn’t just about designing a logo — it’s about getting into the minds of target audiences and giving them what they want. At BrandBuilder, we know exactly what African consumers and businesses want.
We have the expertise and real-world experience required to fine-tune the communications strategies of all businesses — in every imaginable sector. We can help your business cut through the noise and get straight to the point.
Personal Brand Strategy
What is a brand, anyway? It’s not a logo, a font, or a colour scheme. A brand is the overall impression you give your target audience. In effect, a brand is a set of ideas and principles in the minds of the people you need to influence. We’ll show you how to build a brand that resonates.
Public Relations for Impact
We’re here to tell your story. We’ll help you create and manage a public identity that persuades the right people and influences key decision-makers.
We understand how tricky it can be to keep the media on your side. Whether you’re trying to influence editorial decisions at a newspaper or raise awareness of your products at a local TV network, we have the experience and know-how to help.
Securing significant investment from African businesses and organisations is a highly competitive process. Our experts will guide you through the process to ensure you stand the best possible chance of success.
Copywriting and Content Creation
You can send the right messages to the right people without engaging, value-driven content. And that’s where our expert creatives come in. We know how to grab — and hold — the attention of consumers and business leaders. We’ll create killer content that resonates with all the right people
Social Media Management
We develop and manage social media protocols for clients in a wide range of sectors. We know how to create social media content that resonates — and where to publish it.
Communications Skills Training
To develop long-term branding success and maximum visibility for your business, you have to develop the necessary in-house communication skills. And we’re here to help you do just that.
Social Media Training
Social media marketing in Africa has never been more important than it is today. We’ll give the key personnel in your organisation the skills and know-how to leverage the full potential of platforms such as Facebook and YouTube.
Brand Communications Training
You could have the best brand Africa has ever seen, but without the skills to communicate it to your target audience, it’s almost redundant. We’ll work closely with your team to give them the communication skills they need to build a brand for long-term success.
One-on-One Personal Brand Coaching
We understand that the concept of a brand can be construed as almost abstract. But once your team understand what makes a brand — and how to develop one — the sky’s the limit. We’re here to give your team the one-on-one brand coaching they need to take your organisation to the next level.
Brand Strategy in an African context
As one of the most respected marketing companies in Africa, we’ve worked with businesses and non-profits of all sizes — in every imaginable industry. And we’re here to help you. Take the first step towards a more effective communications strategy by booking your personal discovery call today.